We’re truly excited about launching this store, and are thankful to South City Mall for providing us with an impeccable space and opportunity, right in the heart of Kolkata.” Our primary focus continues to be on delivering more value to the customer with our products as we begin to expand into newer categories.”For the new store launch, Manjula Tiwari, CEO at Future Style Lab, the parent company of Ancestry, said, “Ancestry provides an unparalleled, modern-day experience of old-style Indian artistries, and we’re sure that the brand’s offering will find much love and appreciation with our consumers in Kolkata. Our footwear collection carries forward our brand ethos and our promise of bringing quality products that comprise of style in the markets. The expansion into the footwear segment is a part of the company’s vision of becoming a Rs 1,000 crore brand on MRP in the coming 3 years. With the increasing awareness in health and wellness, brands will continue to focus on performance and adopt seasonal trends.Commenting on the launch of Mufti’s footwear collection, Kamal Khushlani, Founder & Managing Director, Mufti said, “With the current estimated size of Rs 34,400 crore, the footwear segment is expected to grow over Rs 55,400 crore in the coming five years. This segment will be seen making its way to both fashion and function, as a result the opportunities for growth will be multiplied. For example, Amazon India set up a dedicated activewear store and collaborated with global and Indian brands selling activewear. E-commerce players who have made activewear as a separate category are seeing between 20 to 70 percent growth in this segment. Online retailers are collaborating with brands to have greater visibility and brand diversity across channels of distribution. People have started trusting online sales and have greater confidence in purchasing through payment gateways. Activewear, on the other hand is designed for people with active lifestyles, there is functionality, but it also offers comfort and styling, such that consumers can wear it not only for fitness and exercise regimes, but also as casual wear.Jiggy George, who partners with top celebrities to co-create authentic, high-impact indigenous brands such as Just F and Prowl observes that the activewear segment is vastly under-served, and with fitness trends growing by leaps and bounds in India, the head room for growth is massive.At present, the online sales are appreciating at a great speed with alternative options of payments and easier movement of inventory. It offers technical functionality to help improve performance. Jiggy George, Founding Partner and Managing Director, Mojostar explains that a sportswear is performance oriented. They will become a loyal customer for a long run,” explains Shankar Chowdhury, GM – Design (Athleisure & Activewear), Van Heusen. We want to put India on the map with our range of premium yoga products that’s both great for you and the environment.“The biggest strength for an Activewear brand is its performance that consumers experience after wearing it. Our new yoga mat is also created with natural rubber and jute, all sourced in India. At Proyog we are continuously innovating materials to create organic and sustainable yoga gear. As a yogi, ideally one should makes choices that support the environment.A lot of brands are embracing sustainability over the last few years and consumers are becoming more aware of the disasters caused by the use of plastic in apparel. The garments are often tight and restrictive and loaded with chemicals. Most sportswear categories make clothes using plastic materials like nylon and polyester. It should almost be like a second skin because yoga requires ease in movements. Going by the practice and principles of yoga, we believe one should wear clothing that allows easy movement, is comfortable and also naturally breathable.
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